At Last mental health advertisement in sport, namely Formula1 !
I love a bit of Grand Prix like many people, but not an avid fan. Although I may choose to catch-up on ‘Bake-off’ rather than join my boyfriend for 2 hours of speed, analysis and David Coulthard’s too snug trousers, F1 is fun, exciting and incredibly skilled.
So, I was pleasantly surprised and pleased to see one of the major insurers spending the big bucks during an ad break to encourage us, to talk and seek help if we’re struggling emotionally, with lots of shots of men. Given the unacceptable statistic that suicide is the biggest cause of death in UK men under 45, and approximenlty 75% of suicides are by men, a refreshing change from the usual macho ad nonsense.
Baby-steps on Big Tyres !